Seminar I, October 5-9, 2009

Welcome to the Seminar Section of International Marketing MKT 3130 and MKT 3131

Seminar I
Seminar Tutor: NG


A. Important Ground Rules

By now, you should have gone over your class handbook and be completely clear about what is expected of you to complete this module successfully.

By now, you should have bought the required text for the module. You are also highly encouraged to consider buying the recommended texts.

By now, you should have accessed the online module resoures available on OasisPlus.

By now, you should have attended a Learning Resources training seminar at the Library.

You have to attend both the lectures and the seminars to be able to pass the module. If you miss more than 20% of either the lectures or the seminars, you will fail the module.

Missing 20% of the lectures or seminars equates to missing 1 day of every five days of the working week in professional life, which in return is likely to mean that you would be fired.

If you come to the seminars any later than 10 minutes without a valid excuse, you will not be allowed into the seminar and you will be marked as absent.

You are required to come to the seminars having done the work required of you.

Otherwise you will be asked to leave the class for that day.You are not to use mobile PDA devices, phones, laptops dusing the seminars. If you do, you will be asked to leave the class for that day.

Please turn off all mobile deices. otherwise you will be asked to leave the seminar for the day.

You are required to respect each other's time and presence in class. So absolutely no talking among students!

If you have a question, you will have to ask the seminar tutor.

If your discussion is not class related, you will be asked to either follow the class rules or leave the seminar for that day.

B. Seminar Activities and Preparation

Effective learning in seminars depends on preparation by students and their active participation. The one-hour session is structured to allow for the dissemination and discussion of information. In order for the seminar to function effectively, you must play an integral and active role in the achievement of the learning outcomes of the sessions.

Hence, you are strongly advised and expected to be fully prepared for each session by having read the relevant chapters in the core texts, analysed the relevant case study and answered the allocated questions or other tasks.

You are encouraged to come ot class having prepared a one-page written outline of your answers, which could be prepared individually or as a group. The outline may consist of, for example, a plan showing how you answered the including the main concepts, theories, models and supporting evidence from the case study and other real life examples.

Each group will be expected to present its answers to the other groups followed by a discussion and assessment by all groups. You are actively encouraged to contribute your thoughts and ideas classroom discussion and to give formative and constructive feedback to your colleagues. At the same time, these discussions will help you to correct your misunderstandings and improve your skills and performance.

Remember, we are discussing international marketing and therefore providing information and examples stemming from different countries, backgrounds and cultures will enrich your learning experience and make the classes more enjoyable. So be prepared to talk about your own experiences and cultures to disseminate more knowledge within these seminars.